Macmillan Cancer Support is a charity providing practical, medical and financial support for people facing cancer in the UK.

Mac Voice is a quarterly resource for professionals working with Macmillan Cancer Support. The 24 page Magazine also contained an eight to 12 page pull-out section 'Sharing Good Practice' which focused on professional practices in cancer treatment and patient support.

The magazine is always a mix of case studies, medical profession updates and lighter stories of social engagements and achievements. It was crucial to Macmillan to create a robust resource that was both approachable and engaging. I believe I achieved this goal by working closely with the Mac Voice editor and Macmillan branding team on each issue.

BBC Worldwide hold a conference each year to showcase their
programming to international clients. I was tasked with creating an atmospheric 50 metre entranceway for a recent Showcase.

Under the theme 'Quest', each of the 13 wall sections illustrate the passion, dedication, effort and skill that goes into each of the BBC’s productions. I used imagery, colours, stats and quotes to create engaging and dynamic worlds for each production, while ensuring it worked as a cohesive piece, as well as with the rest of the exhibition design.

Each wall section holds a large TV screen showing production, cast and crew interviews and behind-the-scenes footage of each production. 

These images and the Quest wall creative are used here by kind permission of the BBC. All image and creative rights remain with the BBC. The contents of this page are for portfolio display by Gráinne O'Sullivan only and are not permitted for re-use or distribution by anyone else without the express permission of the BBC and Gráinne O'Sullivan.

Traidcraft is a charity helping people in developing countries transform their lives through trade.

Over the past three years I've worked on many fundraising mailings for Traidcraft. Each mailing has its own story and focus, and so it deserves to stand alone all while adhering to Traidcraft's ethos and brand guidelines. Here are a selection of pieces created for Traidcraft direct mails.

Oasis Floral Sundries is an importer of flowers and floral accessories direct from Holland.

The company has a distinct dutch connection and influence, so echoing that in the branding was essential. The tulip shape, colour palette, font and paper stock were key ingredients in achieving this look, as was the importance of white space.

The next step in the project for Oasis was to produce a website with an e-commerce solution that can handle the continuous change in stock items. 

PHD is a planning-led media agency with offices worldwide and a wide variety of high profile clients. To mark their quarter-century, PHD turned to The Council to refresh their brand in order to reflect their new place in the communications world. This new brand needed to be modern, vibrant and compelling while maintaining their reputation as a pre-eminent agency.

We delivered a truly agile identity that works equally well in New York as it does in Shanghai. All this without losing the all-important PHD spirit and energetic attitude.

Icon sports management are a young, enthusiastic company representing professional athletes in all sporting disciplines both on and off the field, including their post-sporting careers.

Positioning themselves as an elite, modern agency representing only the best in Irish sportsmen and women, Icon needed a strong brand that would resonate with their target audience. Using a modern typeface and the medal placement colours gold, silver and bronze we printed on a luxurous stock through which the colours shimmered. These elements, paired with clear, concise copy-writing and confident black and white photography led to a very rich and authoritative suite of collateral.

The website (currently under construction) maintains this confident style while offering a place for sports-people to go for news, support, advice and an exclusive, members only forum.

Dublinia is a historical recreation museum and visitor attraction in Dublin, focusing on the Viking and Medieval history of the city. I was thrilled when they asked me to create an informative and engaging guide for their visiting foreign language students. It became clear early on that using a stepped chapter guide with simple graphics was the most effective way to guide non-English speakers around the many levels of the attraction.

The guide has been so well received by Dublinia visitors and curators alike that more easy-to-use guides are now in the pipeline.

Robert Walters is one of the world's leading specialist professional recruitment consultancies. 

Soon after their rebrand, Robert Walters wanted to create a stand-out brochure specific to the UK market. Under the direction of Consider Creative, I designed a smart, engaging 20 page brochure. The inside back cover pocket contained 14 industry specific inserts, each detailing the recruiters' specialist focus and the many services they offer.

A key feature in the design is the striking, iconic photography of industry and growth now synonymous with the Robert Walters brand. The brochure, and inserts, are now the company's primary introduction piece.

This is a pair of stamps created for An Post, Ireland's Post Office, to mark Ireland's participation in the Soccer World Cup in South Africa in 2010. I used an illustrative style influenced by the Dutch print method of blocky shapes in sharp colours. One stamp uses the South African colours and the other features the Irish tricolour, I thought it fun to make South Africa the ball and Ireland the footballer. 

Sadly, once Ireland was knocked out of the World Cup qualifiers in 2009, An Post decided not to proceed with the stamp. Booo!

Merlin was an international health charity who deliver medical expertise to the toughest places. From disasters to war torn countries, Merlin medical experts saved lives. 

Merlin Frontline was a quarterly retention mailing for all supporters of Merlin. Each mailing consisted of an outer, a letter (with attached donation form) and a 12 page, full colour magazine. Occasionally inserts for additional fundraising material were included too, such as advertising Merlin Christmas card packs and fundraising events information.

It was critical that the design of the mailings, especially the magazine, evolved and was newly engaging each issue, without losing the integrity of the charity or the strong brand of Merlin.

It was often a challenge to balance the difficult subject matter and images featured in Frontline with the positive, rewarding message of a retention piece. But it was always rewarding to see the results and hear the positive responses from Merlin on delivery.

London Business School is an international, multicultural learning environment and one of the world's top business schools. During my time at Consider creative I worked on a variety of projects for the school. Here are just a few.

Faculty handbook
This is concept development work for the School's faculty handbook 2013-2014. Featuring bold, stand-out colours and a playful illustration communicating their global reach, multi-cultural environment and the many valuable connections available to faculty and students.

Social media poster campaign
Concept work for a poster campaign highlighting the many Social media options available to prospecting students, attending students, faculty and alumni.

Career
This project was created to encourage LBS faculty, students and alumni to connect through the School's vast career services network. The design needed to be eye-catching, vibrant and appeal to the three targeted audiences. A four page business card, with interactive QR code, was created to begin the campaign. This was followed by a series of semi-permanent table tops, hanging banners and door graphics in the Schools' communal areas. The campaign is ongoing.

Plan is a global children’s charity, working with children in the world’s poorest countries to help them build a better future. Launching a new 'Sponsor a child' campaign, Plan asked the team at Consider to create a new Welcome pack for sponsors joining to the program. 

As retention was a key factor in this pack, so we concentrated on making the process an easy and positive experience for the sponsor. We used fun and engaging communication pieces like a family wallchart, postcards, stickers and a questionnaire to encourage contact with the sponsored child. Along with great copy, positive imagery and illustrations, the pack reinforced the benefits sponsoring has on a donor's life, as well as on the child they sponsor.

Since 2009, growing Dublin amateur theatre group No Drama have given me the honour of being their graphic designer of choice. With 2 stage productions a year as well as two showcase 'shingdigs'. They also host weeklu workshops and regular live performances from their impov comedy group 'Laughalot'… they've certainly kept me busy.

BBC Worldwide asked me to create a pitch document to showcase their new show ‘Mud, Sweat and Gears’ to international buyers at a global TV sales event. 

The show itself is full of energy, humour and many, many explosions. It was important for the Worldwide team that this document expressed the personality of the show, while conveying the strength of BBC Worldwide’s brands, audiences, commercial returns and reputation across the world.

While contracted with TFL (Transport for London) I worked on a range or projects for the design team. One such project was developing an in-station promotional campaign for the Emirates Air Line.

Featured at stations along the Jubilee line, these large format displays were created to encourage families and couples to take advantage of the proximity to the gondolas at North Greenwich station.